One BIG reason why you lose sales‏… plus a few tips on how to Increase sales!

Pleasure and pain is an ongoing thread throughout our lives. It applies to everything which we plan to do. This is what leads us to either act or procastinate.

Leigh Ashton

Did you know that, without meaning to, you’re turning away up to 40% of your potential customers?

Let me explain. In a nutshell, when choosing products or services, your customers will be motivated by one of two things; pleasure or pain. Never is the pain and pleasure principle more apparent than in the selling arena.

What about your customers?
Therefore it’s crucial you know whether your customers and prospects are motivated towards what they want (gain/pleasure) – or away from what they don’t want (pain) when they buy. Once you have established whether they are pain or gain motivated you can communicate with them in a way that is bound to build rapport, make them feel understood – and more likely lead to a fruitful supplier/customer relationship.

The Pleasure
Typically, when selling a product, the seller will concentrate on the positive features of the product (pleasures). The xyz widget can…

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Clearing the Mind makes good Business Sense

A short lesson on remaining focused.


My business is getting off to a slow start this year, but that is alright, actually. I started 2015 with high hopes for a productive year. I was full of excitement at the return of my writing Muse, a mysterious entity that seemed to desert me during pregnancy with my second child back in 2013, and remained elusive during the past eighteen months. She is still sporadic with her appearances, but she is at least helping me to continue writing the fourth novel in my Redcliffe series. And she helped me to complete another novel that I am currently showing to agents and publishers.

The difficulty I have is keeping myself focused. My mind is often childlike, in that it flits about from one activity to the next, so that I am often left quite literally running in circles (well, not literally, but you know what I mean!), and not…

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Y + M = Success‏

Those Who Are Mentored Become Great Mentors In Their Own Right. This is definitely true of Raymond Aaron. He has a different mentor for each aspect of his life. His business mentor is Nido Qubein who, himself, is a self made man from humble beginnings. Mentoring goes in ‘disciplic succession’. The student eventually becomes a teacher/mentor i his own right.

Raymond Aaron is living proof of this. Despite being a graduate he found himsel $100,000 in debt and divorced by his, then, wife, in his thirties. He had to go back, tail between his legs, to living in his mother’s home. After taking time out to review his life he was accepted, as a mentee by Robert Allen. From there he managed to rebuild his life and surpass his previous achievements.

For more information about Raymond go to

Leigh Ashton

I’ve just got back from meeting with my business mentor – and just had to share my enthusiasm for the brilliant support a fabulous mentor can provide!

I’m fully confident that, through my mentor, I’m getting the advice, insight and unbiased support I need to realise the business goals we’ve set.

How much help do you get in your business?
We all need help now and again. Those who say they don’t need it probably need it the most!!

Who have you got to bounce ideas off that doesn’t bring their own baggage into the equation? And do you seriously believe that someone, somewhere hasn’t had the same challenges you’re experiencing right now?

If you listed your top three current challenges, I would bet that these are issues that most business owners, business leaders, sales professionals have experienced in the past. Whether you’re running a small business, managing within a larger…

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Checklist For Home Sellers

Make a Home Sellers Checklist


There is much more to selling a home than putting a For Sale sign on your lawn. Making a seller’s checklist is a good start to help you stay organized.

Check the Numbers

Once you know the payoff of your mortgage, you can estimate the amount you’ll need to make a profit. Make a list of all potential costs and add up the numbers. Allow fees for a title search and other legal documents. A percentage of the sale goes to the agent. If there are major repairs to make prior to closing, figure in the cost. Allow a contingency fund for unexpected expenses.

Consider a Home Inspection

Once an offer is accepted, the buyer typically requests and pays for a home inspection. If you pay for an inspection prior to the sale, it serves many purposes. In addition to assuring the buyers your home is a solid investment, it allows you the opportunity to make necessary repairs. If a potential buyer is considering two properties, having an official home inspection in hand could influence the decision. It can save time for both parties.

Set the Right Price

Your real estate agent will get an appraisal on your property and find comparable listings in your neighborhood. After looking at details of those listings such as the number of days on the market, any price reductions, and different features of the homes, your agent will advise an appropriate price range.

Finding the right price is important. If you set the price too high, some buyers won’t consider viewing your home. If you set it lower than the appraised value, you take the chance of getting low offers. But, you may also get multiple bids to drive the price up. In any case, you can reject any offers or make a counter offer.

Take Advantage of Marketing

Although your agent handles official advertising, you can help promote the property. Social networking or free Internet listing services can help you advertise. Posting flyers where you do business or listing on community bulletin boards can get a buyer’s attention. Word of mouth is also a good way to relay information.

Agree on Showings

Besides organizing for open houses, let your agent know times when it’s not okay to show your home. If you are hosting a party or gone on vacation, your agent needs to know. It’s a good idea to check in every week to share arrangements for viewings and other important information.

A professional agent can handle many details. But, as the homeowner you need to keep track of the necessary steps required to sell your home.

Anne Bourne and her team from StagingWorks are professional home stagers for those looking to get the most value from their property when selling in the greater Toronto area. Anne has been featured as an expert home stager in the newspapers the National Post and the Globe and Mail, and on the television shows CityTV News and On The Money. Visit her blog at

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